Led by our President Nowshad (Shad) Ali our team of experts are themselves successful entrepreneurs and business leaders with many years of success. Many of them have multiple degrees and several are involved in other business ventures in addition to their commitment to the On purpose Leadership team. this continues to keep them sharp and ensures their insights and inputs are most relevant and current with today’s realities while based on well founded research and sound methodologies.

Nowshad (Shad) Ali, CFRE, CPBA, CPVA, TriMetrix

Nowshad (Shad) Ali, CFRE, CPBA, CPVA, TriMetrix


One of Shad’s core beliefs is that true growth and development comes from an intense understanding of self and a commitment to support and develop the capacity of others to realize their dreams and their potential. With a strong involvement and commitment to community, Shad has coached sports teams and served on several community boards and committees.

  • Hold the CPBA designation (Certified Personal Behaviour Analyst)
  • Hold the CPVA Designation (Certified personal Values Analyst)
  • Diploma in Adult Education – St. Francis Xavier University
  • Hold the CFRE designation (Certified Fund Raising Executive)
  • Completed course work and examinations for the AME program with Canadian Society of Association Executives.

Shad has worked with a number of Canada’s leading universities and charities including: McGill University, McMaster University, Canadian Breast Cancer Foundation, Nature Canada, Sick Kids Foundation, Covenant House, The Lung Association, and Canadian Red Cross.

Shad’s leadership roles have included service with leading organizations such as: Saskatchewan Association of Human Resource Professionals; Canadian Society of Association Executives; and Association of Fundraising Professionals. Shad has presented at several conferences on topics such as: Strategic Planning, Building High Performance Teams, Leadership Dynamics, Peak Performance, Board Governance, Secrets of Sales Success, Dynamic Communications, Breakthrough Growth Strategies, Getting the Goods Through Sponsorship, Strategic Donor Development, True Donor Centered Relations Management, Fundraising in Culturally Diverse Communities, , Philanthropy with Purpose, What Canadian Donors Want; Social Enterprise Framework for Canada, Fund Development in Multi-Level organizations and many other topics.

Shad is considered a thought leader in areas such as: Leadership; Business Growth; Leading High Performing Teams; Organization Development, Talent Management; Assessment of Behaviour, Motivation, Emotional Intelligence and Core Competencies; Philanthropy and Fundraising; Not-for-profit Management/Leadership.

Kim Ali


One of Kim’s beliefs is that understanding of one’s self, patience, diligence and attention to detail is paramount to success. This begins with clarity of purpose, establishment of clear goals and objectives and a commitment to action.

Kim has a distinguished employment history working with organizations such as Sask Sport, Royal Life Saving Society and Tennis Canada prior to becoming partner and CEO of On Purpose Leadership. A skilled and experienced professional she dedicates herself 100% to client service and satisfaction. Kim co-facilitated sessions at the National Fundraising Congress in Toronto including Events with Purpose and Converting Donor Complaints to Critical Success Factors.

Kim has led projects such as Saskatoon Centennial Celebrations Project; Several Campaigns for Meewasin; Saskatoon Olympic Torch Relay; Comemoration of the War of 1812; City of Saskatoon Mayors Town Hall Meetings; STEMFest; CropSphere; Bust A Move and a number of other projects.Kim’s Professional highlights include:

Partner – On Purpose Leadership Inc.
Member Greater Saskatoon and Area Chamber of Commerce
Business Administration Certificate from the University of Saskatchewan
Committee member overseeing the International Event Manager Standards certification process through theCanadian Tourism Human Resource Council foreign standards recognition program.
Kim serves as Vice-president to the Board of Directors of Habitat for Humanity, Saskatoon.